Beauty rules Whenever I hear those words, I always cringe a little bit. Personally, I’ve always been a little more of the “rules are made to be broken’” type. But, for the October issue of More Magazine, writer Holly Crawford called…
Tonya Riner started doing makeup as a teenager in her two-stoplight hometown in Kansas. From there, she declared herself a professional, and has spent the last twenty-five years on fashion shoots and shows, on both coasts, and in Europe. Tonya's work has been featured in Harper's Bazaar and Vogue. She was included in Allure Magazine’s Directory as one of the best makeup artists in the United States. Her long list of celebrity clientele includes Heidi Klum, Erin Wasson, Julie Anderson, Rachel Hunter, Chandra North, and Lauren Bush. Backstage, she has worked alongside Frederic Fekkai and Ted Gibson. She was a member of the beauty team for Beyonce’s Blow video.
For Tonya, one of the most rewarding parts of her job is spending time, one-on-one, with models and clients. She finds that ordinary barriers fall away within minutes of the start of a makeup session, leaving space for instant intimacy and the shared pursuit of beauty. Connecting with extraordinary people from all walks of life fuels her passion for her work.
As a consultant, Tonya works with creative teams to devise strategies for beauty brand product development, most recently for the company, Beauty for Real. She enjoys working with products from both the manufacturing and marketing ends. Moving forward, she would like to be instrumental in the development of the kinds of beauty products she, herself, would want to use.